
Big thanks to Jacob Cass at Logo Of The Day for showcasing Diligo’s logo. It is an honor being feature at such a great site.
Go and check this great site out and rate Diligo’s logo
http://logooftheday.com/2010-02-24-diligo/#comments
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Below is the link for a little interview I did for Vancouver Film School about my final project Diligo.
Huge Thanks to Jeff Morris at the VFS marketing department.
http://www.vfs.com/blog/2010/02/08/diligo-makes-for-a-lovely-package/
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Web Design for Diligo.org
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This is how the campaign is going to look.
Execution rationale
Diligo is all about ideas that will create a positive impact in the world and people trying to communicate them that is why all of Diligo identity’s execution is inspired from idea sketching.
To come up with this execution I went back as far as when human kind would draw on caves to communicate and express their thoughts. I took most of my inspiration from cave drawings and brought them back to what we call now doodles. These doodles represent all the company’s values and personality making Diligo and approachable, humble, positive, creative and youthful brand.
The rationale behind the ad campaign is the following
The ” helping hands” as the name says it represent the world’s hands coming together with all of their positive energy. The particles or “magic powder” represent all of the intangible feelings and energy that the Diligo’s community puts on the world to make it a better place.
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Letter heads and business cards for Diligo
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With the help of Adam Bognar we nailed the logo for my final project. The project is a young social community website that connects people from all over the world that want to learn and take action on social issues. I will explain it in more details later. Stay tune to see how I develop the whole brand behind it.
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Gift box for Diligo based on all the values and personality of the company.
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This Coffee mug summarizes Diligo’s personality.
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A huge thank you to everyone at lovely package for posting Diligo’s gift box on their site. It’s an honor to be a part of a beautiful site like yours. This package has also been featured at: melissahui and Design Love Fest
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Diligo t-shirt with helping hands on the back. Diligo’s identity is done, waiting to print the brand manual and stationery stay tuned to see the final results.
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