This is my Creative Direction assignment from Term 3. I chose to promote Taurine which is an ingredient in RedBull. I did it because everytime I heard the word Taurine, it was always said with a negative connotation, so I decided to research it and actually see what the hell this substance was actually doing to people… and to my surprise I found out that it actually isn’t harming our bodies like everyone says, it is in fact good for you!

The challenge was to come up with a marketing plan for a product and make it viral. I don’t think I actually understood what viral was until the end of the term, which didn’t help, but in case you’re wondering, viral marketing is to make something; a video, an event, almost anything and then release it to the public and have THEM pass it around and basically do the marketing for you. But whatever you create must be weird, or interesting or controversial enough for people to want to send it to their friends, and usually the piece will its secretly promoting or selling something. Some examples might be the Cadbury Gorilla, or Burger King’s sub servant chicken, or Weezer’s new video which makes fun of it all.

This is a cool site if you’re a people watcher, like me.

Title Sequence from MissieShana on Vimeo.

This is my term 3 title sequence. This is an experimental piece, using particles in after effects in 32 bit per channel with expressions. The challenge here was to manipulate the particles in a way that mimicked reality and showed reaction. They are not actually titles for a movie, they’re more about music