Logos represent the brand image, traditions and origins of a company. It is not just a visual badge on the car’s bonnet but represents what people think about the brand and the cars themselves. Somebody driving a Mercedes is perceived as prosperous, mature and of course rich. On the other hand, somebody with an Aston Martin is likely to be a more flamboyant personality.
Read full article on Instant Shift
For anyone who hasn’t browsed through deviant art yet, you are missing out on a lot of creative inspiration. yes, the css galleries out there are good for inspiration, but I find myself searching sites like behance and deviant art much more lately, because of the diversity of designs and the fact that they don’t have to be “approved” before you see them.
No wonder people under estimate the power of branding, it’s not only design, it also involve concept and philosophy. Indeed, branding is everywhere in your daily life. The article basically have a closer look at ways to define a brand for something as unique as a freelancing business, and what one needs to do to get started on the right track to a successful brand.
01. Define your business goals
02. Define your target audience
03. Business name
04. The logo
05. Website and business card design
06. Write an elevator pitch
07. Write an about page
08. Get client to reach you