“A logo is a powerful asset to your client’s brand, however, creating an effective visual representation of a brand requires much more than just graphic design. Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer.”

Web Designer Depot outlined 12 essential rules to follow.
01. Preliminary works is a must
02. Create balance
03. Size matters
04. Clever use of color
05. Design should suit the company
06. Typography matters
07. Goal is recognition
08. Dare to be different – stand out for the crowd
09. Keep it simple – simpler the logo, the more recognizable
10. Go easy on effects – simplicity is the key
11. Develop your own design process
12. Use other designs for inspiration only
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Tags: Design, Print, Reading

Posted on Monday, June 29th, 2009 at 3:43 pm.
Design, Online Article.